MVNA MVNE MVNO Consulting

The goal for an MVNO is to make profit through fulfilling the expectations of the chosen customer segment so that the customers experience the level of service that satisfies their specific needs.

Our MVNO experience covers the entire ecosystem

Mobile Virtual Network Aggregators (MVNA)
Mobile Virtual Network Operators (MVNO)
Mobile Virtual Network Enablers (MVNE)
Value Added Service (VAS) providers
Mobile Network Operators (MNO)
National Regulatory Authorities
Device Manufacturers

Our MVNO consultancy services include

MVNO Workshops
Operators MVNO strategies
Screening of Support Providers
MVNO Mergers and acquisitions
MVNO strategies (Pre and post launch)
Turnaround strategies for existing MVNOs
MVNO funding, including due diligence for investors.

We not only have consulting experience – but have “walked the walk” with our own wallets, launching MVNA, MVNE and MVNO projects ourselves and been involved from all sides of the table.

As MVNO experts, we understand how to maximize MVNO’s profit margins while reducing operational costs

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MVNO CONSULTING SERVICES

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How can we help you?

If you have any questions, please fill out the form and a member of our team will get in touch with you. We are always open for talks on how we can add value to your business.

MVNO WORKSHOP EXAMPLE

Below is an example of the elements for a MVNO Introduction Workshop. This is an example, as each workshop is tailored to your specific needs and market

THE MVNO MARKET AND TRENDS

What trends are driving the development of the MVNO market?
What are the major growth segments in MVNO?

MVNO BUSINESS AND OPERATIONAL MODELS

The different types of business and operational models, and how do they differ?
How are these models evolving, and which is the most appropriate?
What network elements does an MVNO need to own or control, and why?

MVNO ECONOMICS AND COMMERCIAL NEGOTIATIONS

How can the MVNO operation be kept lean?
What is involved in structuring tariffs and bundles?
What makes a winning MVNO / MNO partnership?

CONTRACTUAL AND REGULATORY CONSIDERATIONS

What licenses are needed to operate an MVNO?
What should the contractual provisions of the MVNO agreement be?
What are the key regulatory issues?

MANAGING ARPU GROWTH AND RETENTION

How many and what kinds of partner should an MVNO have?
What makes a winning proposition, and how segmented should it be?

OUR MVNO CONSULTING APPROACH

Following the initial meetings, workshops and Project Scope, a sequence consisting of two phases (PHASE A and PHASE B) and six stages (three stages each) are identified. The activities for each phase and stages are illustrated below. This approach provides the stakeholders transparency into the project, and the ability to make a go/no go decision, and separates the workload into parts for internal project and budget management.

PHASE AAnalyze the Opportunity, Define the Business Case, Contract Negotiations

1. ENTRY STRATEGY

1. Analysis of the Market

Segment,
Competitors,
Market trend,
Regulatory environment.

2. Creating the MVNO Entry Strategy

Segments to be served,
Value proposition,
Stakeholders (MNO, MVNA, MVNE, Partners),
Commercial offer fundamentals (service, pricing).

3. Operational Model

Define the MVNO operational model to be implemented according to the entry strategy.

4. Risks and Key Success Factors

Assessing the associated risks and key success factors for the project.

2. BUSINESS CASE

5. Development of the Business Case

Traffic cost,
Operating expense (OPEX),
Subscriber acquisition cost (SAC),
Revenue model (Subscribers, ARPU).

6. Capital Expenditure (CAPEX)

IT Systems / Platform,
Distribution channels.

7. Financials

Sensitivity scenarios with the main variables.

Go / No Go Decision »

3. MNO NEGOTIATIONS

8. Information Pack to the Stakeholders

Full value proposition to the market,
Full value proposition to the MNO (or MVNA),

9. Creating the Negotiation Support Tools Based on the Internal Business Case

Comparing MNO (or MVNA/MVNE) wholesale quotations (technical and economical).

10. Final Negotiations

MoU to be signed with selected MNO or MVNA/MVNE.

11. Contract Preparation

Documents structure (Main contract, annexes),
Price Review mechanism,
KPIs and SLAs.

12. License

Preparation of license application documentation if required by regulator.

Reach Agreements – Proceed to Phase B »

PHASE BLaunch Roadmap, Implementation, Launch & Operation

4. LAUNCH ROADMAP

13. Definition of the Main Action Items and the Project Plan for the Launch.

14. Configuration of the Project Management Office and Key Tasks for the Launch.

15. Selection of the Main Resources Necessaries for the Launch.

Screening of Support Providers,
Partnership strategy,
Channel alliances,
Headcount.

5. IMPLEMENTATION

16. Definition and Implementation of the MVNO Entry Strategy

Value Proposition for market segments and detailed market segmentation,
Product & Service Roadmap, Sales & Distribution, Customer Service,
Products (SIMs, recharge, devices, content etc.,)
Channel Strategy,
Pricing Strategy,
MarCom Plan,
Alliances.

17. Project Supervision and Coordination.

18. Technical Implementation Plan.

19. Pre-launch Campaign.

20. Launching of the Commercial Activities.

Launch »

6. LAUNCH & OPERATION

21. Ongoing Cooperation, Supervision and Coordination to meet agreed KPIs.

22. Introduction to New Services and Products.

23. Reduce Churn, Minimize Retention Costs/Opex/Capex/SAC.

24. Scale into New Segments, Niche or Markets.

25. Exit?