K4 investing 1 billion to become the number 1 MVNO in Thailand
- May 8, 2024
- Posted by: Allan Rasmussen
- Categories: MVNA-MVNE-MVNO, Thai Telecom
Madam Tae (“มาดามเต๋”) from the MVNO K4 SIM is investing THB 1 billion, targeting about 2 million of the mobile connections in Thailand.
K4 Communication Company Limited, is a Thai company distributing products related to telecommunication – such as mobile phones and smartwatches, while its mobile virtual network operator (MVNO), operating under the brand “K4 SIM”, is taking care of connecting people and the devices, according to its slogan “K4 new way for all Gen”.”
Ruengrudee Laksanahut “Madam Tae”, Chair of the Executive Board at K4 Communication, and her team has over the past months, traveled around the various regions in Thailand to promote the MVNO, as well as announcing the investment of THB 1 billion (US 27.1M) in marketing, targeting a market share of minimum 2% – or about 2 million of the total mobile connections in Thailand.
At the company’s one year anniversary celebrations, Madam Tae underlined the commitment to make K4 SIM the number one MVNO in Thailand and said, ”This year, we set the company’s sales target at THB 3 billion (USD 81.3M), which is considered to be a huge jump in sales. We also focus on developing a fully digital sales and service model that benefits both dealers and service users. We have distributors spread throughout every province to sell our products and provide comprehensive services to customers.”
The MVNO provides mobile phone services via the 2100 MHz and 2300 MHz frequencies, at the state telecom operator National Telecommunications Pcl. (NT), the only network operator providing access to MVNOs in Thailand.
At the anniversary event, which include performances from a range of famous artists, K4 was also giving away prizes, as a thank you to its distributors, including devices, e-bikes, gold, a Suzuki car and a BMW 530E M SPORT.
