Digital TV is gaining traction in Thailand

Digital TV is gaining traction in Thailand

A couple of months with digital TV broadcasting in Thailand have seen 15 million people watching digital channels, translating into a 13% share of potential viewers. Furthermore, the viewers are also spending more time watching TV, up from 4.27 hours to 5.18 hours a day according to Nielsen Thailand.

Two new broadcasters are emerging as winners among the 24 digital TV stations. According to the Media Agency Association Thailand, RS Channel 8 was ranked 1st in July with an audience share of 4.5 million viewers (30%) followed by Workpoint Creative TV who managed to obtain 3.3 million viewers. Splitting 3rd place was Nation TV and Thairath HD with 1,350,000 viewers each.

Viewership could increase, once the final value and distribution of the troubled digital TV subsidy coupons kicks in over next few months.

The mass audience are however still true to the major operators, Channel 3 and Channel 7, which run their popular soap operas in prime time, from 20.30 to 22.30.

Digital TV station / Viewers as of July 2014
  1. Channel 8: 4,500,000
  2. Workpoint TV: 3,300,000
  3. Nation TV: 1,350,000
  4. Thairath HD: 1,350,000
  5. New) TV: 1,050,000
  6. TNN24: 900,000
  7. Springnews: 600,000
  8. Mono29: 600,000
  9. One HD: 600,000
  10. Thai TV: 300,000
  11. Loca: 150,000
  12. PPTV HD: 150,000
  13. Voice TV: 150,000

Total: 15 million viewers ~ 13% market share

Author: Allan Rasmussen
Managing director at Yozzo. Allan is a MVNA/MVNE/MVNO specialist with hands-on experience from more than 60 projects in both competitive and greenfield markets. His expertise includes business case development, execution, launch and growth strategies. Advisor and consultant to mobile network operators, MVNA, MVNE, MVNO, National Regulatory Authorities, Government Agencies, Broadcast Companies, TMT Industry Associations, Innovation and Investment Banks.

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