Monday, 02 September 2013 02:39

Freebie: Thailand’s first ad-funded call service launched

Written by 
Freebie provides users with free calls, in return for listening to advertising Freebie provides users with free calls, in return for listening to advertising Freebie | Echo 360
Echo 360 Co., Ltd., a Thai marketing and communication company has launched Thailands first ad-funded call service “Freebie” a mobile voice service that offers free voice calls in return for advertising.

The service provides users with free calls for 180 minutes a month, in return for listening to advertising for 15 seconds per call. The company has partnered with Thailand largest mobile operator Advance Info Service PLC (AIS) to launch the service, available for all AIS customer from September 2013.

According to Pratthana Leelapanang, SVP, Digital Products & Services, Advanced Info Service PLC., “AIS is always looking for ways to create a new experience for its subscribers. We are honored that Echo 360 chose AIS to be its business partner in launching this exciting new service that offers many benefits for its subscribers.”

Customers must provide personal information when signing up for the Freebie service in order target the voice ads to be suited to their profile. The free calls can be made to any mobile or fixed-line number.

The main end-user targets are those aged 15-35 while the industry target for the advertising includes finance service, FMCG, alcoholic and non-alcoholic beverages and airlines.

Echo 360 plans to attract 500,000 active Freebie users by end of the year and 1.5 million by 2014.

 

Ad-funded MVNO

The ad-funded concept is not new; it was first launched in Finland by Blyke in October 2007 by Pekka Ala-Pietilä (former president of Nokia) and Antti Öhrling (ex-chairman and founder of the Contra advertising group). Users received advertising messages on their mobiles, and in return were given a monthly allowance of free top-up.

In July 2009, Blyk announced that they were ending their service in the UK at the end of August, to become a partner for Orange in the UK and in May 2010, Blyk re-launched its service in the Netherlands in partnership with Vodafone, it provides targeted ads and content to the 16 to 29-year olds segment with monthly 1000 free Blyk to Blyk calls and 1000 free SMS to any networks.  

Allan T. Rasmussen

Telecom specialist with a 25+ year track record in Telecom, Broadcasting and IT. Specialties: MVNO, MVNE, Media & Broadcasting, Mobile Devices, Emerging markets, ASEAN, Thailand, Laos

Google Plus LinkedIn
Website: th.linkedin.com/in/alrathai

Related items

  • From 0 to 60 in 10 years
    Congratulation, and a warm welcome to Data in Motion, on becoming the 60th member of the ever growing group of big and small, local and international companies, who have obtained a license to operate MVNO in Thailand.
  • MVNO license number 58 in Thailand
    Thailand’s telecom regulator NBTC has issued one more MVNO license, bringing the total of issued MVNO licenses to 58 since the introduction of MVNO in Thailand.
  • MVNA MVNE One Development awarded MVNA license in Thailand
    Mobile Virtual Network Aggregator and Enabler MVNA/ MVNE One Development (Thailand) Co., Ltd., has been awarded a Type 1 telecoms license for Mobile Virtual Network Aggregator (MVNA) services in Thailand, by the telecom regulator NBTC.
  • Two more MVNO licenses issued in Thailand
    NBTC has issued two more MVNO licenses, bringing the total of issued MVNO licenses to 57 since the introduction of MVNO in Thailand eight years ago. Nine have launched - six remains more or less active.
  • 50 MVNO licenses issued in Thailand
    Thailand’s National Broadcasting and Telecommunications Commission (NBTC) has now issued 50 MVNO licenses since the introduction of MVNO seven years ago.