Big blow to Digital TV on mobile devices, as Siano is put into receivershipWritten by Yozzo
The Siano situation, deals a big blow to the efforts of broadcasting digital Television to mobile devices, without the use of bandwith from telecom networks.
World’s first smartphone and tablet with DVB-T2
Siano and i-mobile presented the world’s first mobile phone and tablet, with built-in DVB-T2 receiver, at a DVB-T2 workshop in Bangkok, Thailand in March 2014.
The phone and tablet was presented just minutes after The Digital Video Broadcasting Project (DVB) Executive Director, Peter Siebert told the attendees, that no mobile devices had been made so far.
Much to his surprise (and the attendees) Siano and i-mobile then entered the stage and handed a phone sample and tablet sample to the audience.
Lack of PR and Support
Looking back, it is always easier to be smart, but the above may reveal some information, as to why Siano is in this situation today. It says a lot, that Siano and i-mobile managed to build and test a handset and tablet with built-in DVB-T2 receiver, without the DVB being aware, indicating a lack of PR and lobby skills.
At the same time, DVB, has not been aggressive enough in supporting and promoting the benefits on DVB-T2 and DVB-T2 Lite when it comes to mobile device usage.
i-Mobile released the first mobile DVB-T2 product line, two month after the sneak peek of the IQ 5.8 DTV smartphone . The product line included 3 smartphones and one tablet with the SMS4470 chip from Siano. Today all DTV smartphones, dongle and tablets from i-mobile are built with the Siano chipsets.
According to the chairman of Thailand's broadcasting committee, 2015 saw sales of 1.4 million mobile devices for receiving DVB-T2 Terrestrial Television. However, it is worth noticing that although the phones make use of the Siano chipset, some of the other brands/devices (dongles and DVB-T2-to-Wi-Fi) use a chipset from Sony or Silicon Labs.
i-mobile sold a total of 2.5 million smartphones (all versions, not only DTV) in 2015, which is 1 million less than in 2014.
With Siano out of the mobile digital TV market, it leaves an opportunity for Silicon Labs or Sony to pick up. However, the Japanese giant has so far, not even made their own Sony handset available with their own DTV chipset. All the DVB-T2 dongles available today, with the Sony chipset comes from OEM manufactures.
It is worth mentioning that Siano’s latest and smaller SMS4430 not only supports DVB-T2 and T2 Lite but also supports IDSB-T (full-seg), DVB-T, DRM and DAB/DAB+ which could have been interesting for the WorldDAB forum lobbying to make DAB/DAB+ available on mobile devices.
Searching for buyers to Siano’s assets
According to the Israeli news site Haaretz, Ronen Matari, has been appointed as Siano’s receiver by the Tel Aviv District Court, and is retaining 11 employees while searching for buyers for the company’s assets.
Siano’s investors, which include Jerusalem Venture Partners, DFJ Tamir Fishman Venture and Bessemer Venture Partners, decided not to put additional capital into the company, forcing it into insolvency in October.
Siano Mobile Silicon Ltd. was founded in 2004 and is headquartered in Kfar-Netter, Israel with additional offices in the Brazil, Argentina, Korea, and China.
Video: Sneak peek at the smartphone IQ 5.8 DTV and tablet i-TAB DTV built with the SMS4470 chip from Siano from the DVB-T2 workshop conference in Bangkok, March 2014.
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