The service provider MVNO, will either operate under its own brand or co-branded with the host operator ( Powered by ). In best cases, the MVNO brings a concept, brand, distribution channels or a large existing customer base to the table, from which it can leverage its sales, or differentiate from the competition.
- Self-owned SIMs, customer ownership and relationship possible as well as the ability to set tariff bundles and packages independently from the retail prices set by the mobile network operator (MNO).
- Use the MVNO to capture share in the mobile market and generate telecoms revenues -or to drive an uplift in the core business (bundles).
- Focus on addressing a particular niche or segment.
- Costs on OPEX and CAPEX associated with the IT platforms.
- Limited access and control to network routing capabilities.
- Owns the customers and SIMs, but not the International mobile subscriber identity (IMSI).
OPERATIONAL MODEL / MVNO ARCHITECTURE
The Service Provider MVNO is normally responsible for the customer care processes, including the customer relationship management (CRM), support, billing processes and billing platform (BSS), tariffs, bundles and promotion packages, costs of marketing, sales, and distribution, as well as the OPEX and CAPEX associated with the IT platforms.
MVNO BUSINESS MODEL (Service Provider)
- Revenues: from traffic of its own customers (owns the customers, but not the IMSI’s)
- Costs: Wholesale rates, marketing, sales, distribution, OPEX/CAPEX associated to the IT platforms.
- Wholesale rates may vary with the type of Voice/Data/SMS/MMS e.g. On Net or Off Net, National or International (Origin/destination).
- Revenues from incoming traffic (Interconnection) belongs to the mobile network operator (MNO).