The client, a FTSE100 retailer was considering selling low-end tablets under their own brand. The client wanted to understand:
- Introduction to tablets and mobile devices.
- The best technical solution within the pricing model.
The client had no prior experience with tablets. The pricing model was very low as they wanted to cater towards a low-income youth segment.
Yozzo provided a full introduction to the client including full technical details of current technology available in the tablet market and what would happen in the near future. Yozzo also provided samples of low-end tablets to the client as well as information on possible upsell of accessories.
The client gained enough perspective on the possibilities and potential for low-end tablets to place an order and is selling a wide variety of tablets today in their stores.