The client was looking for a Mobile Network Operator as host operator for the clients MVNO service but also needed to learn about the market and opportunities.
- Assessment of the market, and growth potential for MVNO service.
- Trends in mobile user behavior in the market.
- Current Mobile Network Operator’s services and prices.
- Selection of best suited as host operator Introduction to Mobile Network Operators.
- Specific MVNO strategy and action plan
The Mobile Network Operators in question had no prior experience with MVNO’s.
Yozzo introduced the mobile network operators to all facets of MVNO.
We provided a full report for the client including market analytics, operator analytics, challenges, opportunities, under-served segments, marketing and distribution, license terms, pricing, etc.
We arranged introduction meetings after identifying and vetting potential mobile operators that would suit the MVNO’s niche. In addition we were also asked to introduce the business model to the mobile operators, as well as join the presentation and Q&A session.
The MVNO strategy helped the client assess the attractiveness of the market opportunity within the required timeframe and one potential Mobile network operator.