A client was evaluating the Thai market potential for a software platform whose primary function was as mobile transaction system for banks and financial institutions. The client wanted to understand:
- The Market potential for the company’s product and service.
- Trends in technology and services for banks and financial institutions in Thailand.
- Introduction to C-level executives at two Thai banks.
The client had experience using the software in Scandinavia but had no background information on the market in Thailand.
Yozzo arranged two meetings after identifying and vetting potential banks, in addition we interviewed end users of competing products who could explain the advantages and disadvantages of competitor services.
Yozzo provided a report to the client including full details of legal aspects, current transactions, growth, opportunities, and solutions to localize the software.
Yozzo also introduced the client to two potential customers for the client to demonstrate the system.
The client gained a broad-based perspective on the market potential for the software platform within the required timeframe.
The client gained insight into the strengths and weaknesses of the current service solutions used by the banks and financial institutions as well as trends in the banks and finance sector.
The client gained two potential customers and has now setup a company in Thailand for the service.