CASE STORY: MOBILE PHONE BRAND

CLIENT NEEDS

The client, a Fortune-100 company was evaluating a market potential for their branded handset line for the Indo chinese market. The client wanted to understand:

  • The Market potential for their products.
  • Possible distributors in the market.
  • A better understanding of the rural population in the market.

round plus blackTHE CHALLENGE

The client had experience with their handset in developed markets but had no background information on the market in question.

round plus blackTHE SOLUTION

Yozzo provided a full report to the client including full details of current handsets in the market, lifespan, and buyer decision, as well as competitive market and positioning assessment, and possible distribution.

round plus blackTHE RESULT

  • The client gained a broad-based perspective on the market potential for the handset line within the required timeframe.
  • The client gained insight into the strengths and weaknesses of the current handsets on the market.
  • The client gained one distributor for the handsets.

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